A new National Angling Strategy, written by Substance, has been launched to encourage wider participation in the sport by focussing on new audiences and the health and well-being benefits that angling can bring.
The National Angling Strategy (2019-2024) was launched today on June 20th 2019 by Environment Agency Chair Emma Howard Boyd, with members of the angling community, and Angling Trust at Get Hooked on Fishing’s Northala Fields venue in Northolt, West London.
The strategy will be implemented by a new partnership body – the National Angling Strategy Partnership Board, coordinated by the Angling Trust with representatives from the Environment Agency, Canal and River Trust, Angling Trades Association and Get Hooked on Fishing. The board will be responsible for delivering the strategy as well as securing the additional funding needed to deliver on the strategy’s aims and objectives.
The strategy was researched and written by Adam Brown, Head of Research at Substance after widespread consultation with the angling community and using feedback from the National Angling Survey 2018 which engaged 35,000 anglers. The responses included the need to make better information available on where and how to fish and the need to emphasise the health, well-being and environmental benefits of participation in recreational fishing.
You can download the strategy here: [Main report]
A summary report is available here: [Summary Report]
Survey Report – Coming Soon.
The aims of the National Angling Strategy are to:
communities and revenue to clubs, fisheries and businesses.
Its Objectives are:
A marketing campaign, backed by research, with new information on how and where to fish.
An increase in angling participation by 2024 and increases in females, young people and BAME communities taking part.
An increase in people getting physically active through angling, delivery of angling for health programmes; and an angling volunteer programme.
Involve anglers more in environmental improvement work and science, develop more local and accessible places for people to fish and develop more community waters.
Deliver a trade-backed market development plan, new funding for developing the angling sector and tackle shop and angling tourism support.
Develop an angling research programme to inform future actions, stakeholders and angling commerce interests, and to evaluate the strategy’s success.