Adam is a Substance founder and Head of Research. Adam has particular expertise on research in sport and its social and community impacts. This includes leading Substance’s research on outdoor recreation. Adam led the three-year Big Lottery Fund research project, The Social and Community Benefits of Angling which has helped influence national policy and is a recognised national expert on the social impacts of angling; and has recently completed four major research projects for the RNLI on sea angler safety, leisure divers and yacht sailors. He was formerly Deputy Director and Senior Research Fellow at the Manchester Institute for Popular Culture, Manchester Metropolitan University from 1996-2006.
“Being head of Research at Substance enables me to develop our work with key clients including the RNLI, Supporters Direct and angling and outdoor recreation organisations. Delivering applied research that has real impact if really important. Outside work, I was a Director of FC United of Manchester from 2005-2016 and interests include fishing and music.”