Staff Profile

Joe Williams


Joe’s background is in sport, physical activity and health. He studied Sport and Exercise Science (BSc) and Sports Psychology (MSc) at university, focusing on the social responsibility professional football clubs have to local communities. Joe has worked as a research assistant for Liverpool John Moores University on evaluating a family focused physical activity campaign with Ukactive. He has also evaluated the impact of an online mental health awareness course for the sport and physical activity sector, working with companies such as UK Coaching and Mind.

Why Joe works for Substance

“I had previously collaborated with Substance on designing a series of evaluation measures for a research project funded by Sport England. After seeing the work Substance do and the ongoing projects they are involved in within the sport sector, I knew I wanted to work for them! Outside of work I enjoy playing and watching football as well as cycling”.