Staff Profile

Matt Baird

Performance and Insight Manager

Matt joined Substance, as Performance and Insight Manager in July 2021, having previously worked for the Premier League Charitable Fund (PLCF) as Community Programme Manager. Matt’s role at the PLCF that saw him primarily responsible for supporting the 100+ professional football club charities to deliver high quality and impactful sports participation, social inclusion, health and wellbeing and employability projects for communities up and down the country.

At Substance, Matt provides main role is to provide performance and insight support for the Chances Social Impact Bond, the only sport and physical activity based social outcomes contract currently in Europe. In addition, Matt also provides support and expertise to London United.

When not at work you can usually find Matt either travelling up and down the country in his quest to watch a decent game of football, or enjoying the fresh air and amazing views the Sussex countryside provides.

Why Matt works for Substance

‘Prior to joining Substance, I had been extremely fortunate to have worked alongside many of the team at Substance through my role at the PLCF. This not only made me fully appreciate the vase array of skills, knowledge and experience the team possesses but also to understand the difference the organisation is making both up and down the country and globally. Therefore, when the opportunity presented itself to join Substance, the rest became history, so to speak’.