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Privacy Notice

Our commitment to clients

Substance is a research and technology company specialist in working with the sport, sport for development and outdoor recreation sectors. We design research and consultancy services and technology products which help organisations improve their impact practice in order to:

  • develop new and interesting products based on insight data.
  • understand which participants are most likely to benefit from their services.
  • develop strategies to engage with new target markets.
  • measure success against organisational and programme aims and objectives.
  • and make the case for further investment.

Because Substance specialises in data management and impact reporting systems, we understand the importance of protecting your data and complying with Data Protection Legislation. This Privacy Notice will be updated on a regular basis. It can be accessed via the company website at any time:


How customer information is collected and used

General Enquiries

For all general enquires information (name, email and organisation) will be recorded at the initial contact stage and will be used solely for the purposes of communication regarding potential service offers and improvements to services. If you browse our website, we collect anonymous details via cookies, such as the day, time and pages you visit. This helps us to improve the site design and content. We use Google Analytics to track site traffic and site performance data. You can read more about Google Analytics by clicking on this link: Read more.

If you choose to submit personal details to us such as your email address, via a website form we may add you to our mailing list, initially to respond to your enquiry, and thereafter to keep you informed about our services our monthly email newsletters. You can unsubscribe from our newsletter at any time via the ‘unsubscribe link’.

Research Participation

If you have signed up to take part in one of our studies, we will only collect relevant information to the research at the initial stage of sign up which will solely be used for the purpose of the study.


How customer information is shared and stored

General Enquires

Our website has been created using WordPress. If you submit a query via our contact form or if you subscribe to our mailing list, WordPress stores this information for us. These details are only shared with Substance.

You can read the WordPress Privacy Statement by clicking on this link: Read more.

Our mailing list is held by Mail Chimp. We use Mail Chimp to create and send monthly email newsletters as well as store contact lists.

You may choose to unsubscribe from the newsletter at any point using the ‘unsubscribe link’ included at the bottom of each newsletter. You can read Mail Chimp’s Privacy Policy by clicking on this link: Read more.

Research Participation

If your personal data has been collected for other business purposes such as research participation, either in person or electronically using one of our online systems, we will only contact you in the future if you have stated at an earlier date that you would like to receive correspondence from us beyond the study that you are participating in. All data that we hold will be kept safe and secure and never sold to other organisations. Data will be deleted once the studies have been completed or if you have indicated that you no longer wish to take part.

Rugby League World Cup 2021

Substance RLWC 2021 Privacy Notice

Chances Programme

Substance Privacy Notice (Chances Programme)


Customer privacy rights

In line with the GDPR principles, everyone has the right to request a full report of data held on them by Substance (Data Subject Access request) and subsequently that any personal data held on them by Substance is deleted. Data Subject access and data deletion requests will be actioned as soon as is practically possible. If you have any further questions on your Data Subject rights, please email or call 0161 244 5418. To write to us, our address is: Substance, Ground floor, Suite 0.4, Jactin House, 24 Hood Street, Ancoats, Manchester, M4 6WX.