Before founding Substance, Gavin worked as a senior researcher and lecturer at a number of leading universities including Manchester Institute for Popular Culture between 2002 and 2006. His research interests are football and communities and he is expert in developing data strategies for large charities.
I became a founder member of Substance because of my belief in making research useful for organisations delivering social interventions. My work is focused on breaking down traditional barriers between research and practice and supporting organisations to embed good quality data collection and reflective practice in their everyday operations. Outside of work, I am a lifelong supporter of Stoke City FC.