Staff Profile

Dr Gavin Mellor

Director and Head of Data & Consultancy

Before founding Substance, Gavin worked as a senior researcher and lecturer at several university departments including Manchester Metropolitan University’s Manchester Institute for Popular Culture between 2002 and 2006. His research interests focus on the use of sport for social development and he specialises in developing data strategies for large charities. Gavin has managed and contributed to several high-profile research projects for clients including Sport England, the Premier League and UEFA and helps to manage technical developments for Substance including its Views system.

Why Gavin works for Substance

“I became a founder member of Substance because of my belief in making research and insight useful for organisations delivering social interventions. My work is focused on breaking down traditional barriers between research and practice and supporting organisations to embed good quality data collection and reflective practice in their everyday operations. Outside of work, I am a lifelong supporter of Stoke City FC.”